It really is. I absolutely love the shade of purple. A few things to keep in mind though if you are considering this bag, it is a backpack so the straps are backpack style not purse. Also if you need a bag with a lot of space then I would not recommend this for you it's not very big on the inside. The site does have a lot of awesome purses and bags though.
I LOVE it. I'm gona get the black one too
Ive been using this bag for about a month now so I thought id return for a review. :) Despite using it almsot everyday, this coffin bag is holding up to perfection. It goes so well with my outfits and I feel like its the perfect size for every day use. 10/10 would buy again
For the price I expected better/ sturdy material,not a fan of plastic vinyl. Also expected more of a firmer form, too soft for the concept of a coffin. Probably going to use it as a Halloween prop instead of a purse due to structural issues.
The purple is even more vibrant and beautiful in person