This dye is amazing. It's a beautiful color that goes on easily, and doesn't need a ton of dye even with my long, thick hair. It fades nicely to red-violet, but is easy to color over when I want to get back to ultra violet. It's also easy to clean up! Spray some Clorox on any drips or color left in the shower and your bathroom is back to normal.

My stylist said she loved using the VF Purple on my hair...I provided great coverage and the saturation was great! It dried the same intense purple color as it was applied. Hopefully the color will last a while. My stylist was amazed how shiny my hair was after coloring and so soft too! She said I should definitely buy more of this color. 👍👍

So far, all 3 colors (red, purple, blue) are really long lasting. The purple is darrrrrkkkkkk and stays vivid longer than the other similar colors I’ve used recently (manic panic deadly nightshade, at first thought), and the red is lovelyyyyy - looks a little orangey coming out of the tube, but man, it’s pretty. Also blends nicely with and into the purple.

Negatives are that it’s very thin, more liquid than the gel/paste dyes I’m used to, so it can get messy if you get impatient and dump it in your hand… and it then drips all over the floor and new shoes, and sink...

Also, the red takes FOREVER to stop bleeding out. Purple and blue took a couple-few washes, but the red… It’s been two weeks, my hair is still bright and beautiful, and every single time I shower, there’s visible red running everywhere. I rinsed for literally 15 minutes nonstop on the night I dyed it, and to this day it’s still coming out. I guess that means that this color will last for-actual-ever, because I feel like I’ve probably rinsed away more dye than I used at this point lol.

Anyway. This stuff is totally worth it. I got it on a very steep discount, but it’s ABSOLUTELY worth full price, definitely comparable or better than other “mainstream” brands. I’d buy this over Arctic Fox or manic panic any day, in terms of how long the color lasts. Great stuff.

This dye is great! Out of all the brands I've tried, this is the one that stays the best & lasts longest. the application was really buttery n smooth & my fair has barely faded at all after about a month. Highly recommend if u want a color to stay for a long time but not so much if u wanna switch it up often lol!! (The 2nd pic was right after I dyed it)

I had this dye sitting in my room for a few weeks and then I finally decided to use it at 2am while sobbing. My parents were rly surprised when they woke up the next morning to find me with purple hair. Now the kids on the bus think I’m even weirder than before :,D

I've been using this product for a while now, I absolutely love it. The colors come out amazing. It's vegan free and has no ammonia in it. Best dye I've used so far!