Improvement In Understanding Over Pvc
Roger Mottram also said highlighting PVC's green benefits had helped it undergo a transformation in the eyes of the public.
Mr Mottram, also head of environmental and regulatory affairs at Ineos Chlor Vinyls, Europe's largest producer of PVC, said the media had taken a more beneficial attitude towards the material, highlighting a BBC TV programme which looked at the use of PVC at the future Olympic Games.
Speaking at the launch of the BPF's new PVC in Sport document, Mr Mottram said these were "exciting times for sporting events and PVC will play its part", Plastics & Rubber Weekly reported.
Olympic organisers were increasingly recognising PVC's durability, cost-effectiveness and recyclability, he said.
This in contrast to the Sydney Olympics, when the use of PVC in venues was discouraged. However, London 2012 has taken a different stance, Mr Mottram said, largely thanks to lobbying by the BPF.
Across the Olympic Park, more than 142,000 square meters of PVC will be used in a number of venues, including the water polo arena, the aquatics centre and the basketball arena.
It will also be used in roofing and membrane wraps and cabling and pipes.
Also, the UK is continuing to make PVC recycling a major part of its plastics schedule. Mr Mottram said the industry would continue to work on its VinylPlus initiative, an ambitious sustainability timetable.
The ten-year plan, VinylPlus, has set a target of recycling 800,000 tonnes of PVC in European countries a year by 2020.
"The UK was responsible for a fifth, 49,000 tonnes, of the PVC recycled across the European Union in 2010 and we can still play our part going forward," Mr Mottram was quoted as saying.
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